My 12-Month
Business Plan

Driving Success as an SDR at CM.com

Presenter: Abdullah Albasha

for SDR Role at CM.com

Let's Get Started

CM.com at a Glance

Global Leader

Cloud software for conversational commerce worldwide

Core Focus

CPaaS, SaaS, payments, and AI-powered engagement

GCC Presence

Dubai Headquarter operating and serving all around GCC

Superior Customer Experiences

  • AI Agents
  • Unified Data
  • Real-time Communication

Why CM.com & Why Me

Our Shared Vision

Why CM.com

  • Belief in CM.com's message and AI as the future of customer engagement
  • Excited by innovation and growth in conversational commerce

Why Me

  • Young, ambitious, and motivated for growth where effort is rewarded
  • Adaptable, coachable, and fast learner committed to company culture
  • Strong understanding of customer needs and authentic relationship building

My Value Proposition

Experience & Empathy

Proven Success

6+ years in sales with B2B and B2C experience

AED 2.5M+

Generated in 3 years

Product Knowledge

Unique hands-on experience with CM.com solutions

Previously used at Blooming Box

Customer-side perspective

Customer Empathy

Authentic connections and trust-based relationships

Personalized Solutions

Value-driven approach

12-Month Business Plan

Strategic Overview

1

Phase 1: Ramp-Up

Months 1-3

  • • Training & shadowing
  • • Cultural integration
  • • Building target accounts
  • • Initial meetings
2

Phase 2: Execution

Months 4-8

  • • Multi-channel outreach
  • • Generate SQLs
  • • Marketing alignment
  • • Customer psychology
3

Phase 3: Optimization

Months 9-12

  • • Refine sales playbook
  • • Use analytics to scale
  • • Exceed quotas
  • • Prepare for AE track
1

Phase 1: Ramp-Up

Months 1-3

Training

Deep dive into CM.com products, services, and sales methodologies

Shadowing

Learn from experienced team members and observe successful practices

Cultural Fit

Integrate into company culture and build team relationships

Building Target Accounts

Research and identify key prospects in the GCC region

Key Milestones

Complete product training certification
Shadow 20+ customer calls
Build initial prospect list (100+ accounts)
Conduct first 10 discovery calls

Execution Strategy

Multi-Channel Outreach

Email, phone, and social media strategies

SQL Generation

Targeted prospecting and qualification

Marketing Alignment

Leverage campaigns and content

Customer Psychology

Enhance engagement and conversion

2

Phase 2: Execution

Months 4-8

Key Goals

  • Consistent pipeline generation
  • Effective lead qualification
  • Strong marketing collaboration

Expected Outcomes

15+

SQLs/month

25+

Meetings/month

3

Phase 3: Optimization

Months 9-12

Refine Sales Playbook

Document successful strategies and create repeatable processes

Use Analytics to Scale

Leverage data to optimize outreach and increase efficiency

Exceed Quotas

Apply refined strategies to consistently surpass targets

Prepare for AE Track

Develop skills and shadow AEs for career progression

Optimization Focus

Data-Driven Approach

Analyze performance metrics to identify improvement opportunities

120%

Quota Achievement

20+

SQLs/month

Career Development

Prepare for Account Executive transition

  • • Advanced sales training
  • • AE shadowing program
  • • Deal closure experience

Measuring Success

KPIs & Metrics

40-50

Activities/Day

Calls, emails, social touches

5-7

Meetings/Week

Discovery calls & demos

15-20

SQLs/Month

Sales Qualified Leads

10-15%

Conversion Rate

Meeting to opportunity

Performance Tracking

CRM Tracking

All metrics tracked and reported for transparency

Real-time Updates

Daily activity logging and weekly reviews

Continuous Improvement

Monthly analysis and strategy optimization

Why Me + Why Now

Key Differentiators

Hands-on CM.com Experience

Already familiar with CM.com's Customer Engagement & Reporting Platform

Proven Success

Generated over AED 2.5 million in three years

6+ Years in Sales

Deep understanding of sales processes

Adaptable & Coachable

Fast learner ready to grow

Strong Client Connection

Builds authentic relationships based on empathy

Closing Statement

I bring a unique combination of experience, product knowledge, and proven success. My structured growth plan ensures I'll deliver quality leads while identifying business development opportunities in the GCC region.

I'm committed to long-term growth with CM.com.

Ready to start this journey

Let's build the future together